SALES LETTER FORMAT IN BUSINESS COMMUNICATION
SALES LETTER FORMAT IN BUSINESS COMMUNICATION A formal document used in business communication to convince potential buyers/ customers to proceed with the purchase of product or service offerings is known as a sales letter. Following is a basic format of how a sales letter can be developed: 1. Introduction: This includes an introduction regarding you and your company. Further, a brief description of products and services that one intends to offer also becomes part of this. 2. Problem Statement: Highlight, what specific problem your products or services will address. This can only attract the attention of the reader if the problem directly affects the customer. Mentioning that problem here is of utmost importance. 3. Solution: Now once you have the attention of customers, it is time to present the benefits of the product and services that you wish to offer and why it is the best solution available to them. 4. Call to ...